fashion moment

Vintage Beauty Advertisements: A Fashion Moment with Canadian Home Journal 1941

Vintage 1941 Cutex ad

I think it is about time we took another look into this April 1941 edition on the Canadian Home Journal, don’t you think? The last time we took a look inside was back in March, with a spread about Easter fashions. This time I am sharing a collection of the beauty advertisements!

There are quite a lot of ads for face creams and “cocktails”, several advertisements featuring movie stars, and of course all of the ads showing the ideal 1940’s look! Interestingly, unlike other beauty ads I’ve seen, none of these mention the war, even though they were right in the midst of it in 1941. There are quite a few pictures today, (a lot of which are Woodbury ads!) but as I was flipping through it again, I realized that I missed a few, so I think that those will make another post sometime in the future!

Vintage 1941 Campana ad
Vintage 1941 Elizabeth Arden ad
Vintage 1941 Evan Willams Shampoo ad
Vintage 1941 Ingram's Milkweed Cream advertisement
Vintage 1941 Lady Esther advertisement
Vintage 1941 Loretta Young Lux soap advertisement
Vintage 1941 Palmolive ad
Vintage 1941 Woodbury powder ad
Vintage 1941 Woodbury Loretta Young ad
Vintage 1941 Woodbury facial cocktail advertisement

I love this last ad- I wish that my powder came in containers this pretty! Modern makeup just doesn’t come anywhere near as close in elegance!

Vintage 1941 Yardley makeup ad

Vintage Covers: Vogue April 1963, A Chic Accessory

Vintage Covers: Vogue April 1963, the artyologist

What is more chic for Summer than the classic straw hat? With a rounded brim and soft golden colour, this piece is perfect for the season, no matter where you will be.

Vintage Covers: Vogue April 1963

So, it is already August 8th and I still never announced whether #myvintagecover is happening again this year. It is.

You can read here for more info (it’s exactly the same as last year: just insert 2018 instead of 2017). Oh and check out the instagram hashtag too- there are already lots of amazing posts. It’s been lovely seeing people join in! I was planning to only do one cover this year, because I wasn’t sure if I would have enough time to do another, but this one went together relatively quickly, so maybe I will get around to doing another one after all? Do you plan to join in and recreate a cover?

What the Grahams Wore on Easter Sunday: A Fashion Moment with Canadian Home Journal 1941

What the Grahams Wore on Easter Sunday, Canadian Home Journal 1941, the artyologist

Just what will the Grahams wear for Easter Sunday? Why, I’m so glad you asked . . . because I just happen to have a three page spread showing just that!

what the grahams will wear, Canadian Home Journal 1941 the artyologist

My brother gave me this Canadian Home Journal from April of 1941, this past Christmas, and I’ve been eagerly waiting to share it with you all, because there is an entire section in the magazine featuring Singer sewing machines, and Butterick patterns! I haven’t figured out yet what I am going to wear this Easter Sunday, but any of these patterns would be delightful, don’t you think? It’s too bad I won’t be able to make any of these lovely dresses, but at least we can enjoy looking at them, right?

The article on the right page talks about how Mrs. S. Armstrong, of Montreal, wanted to have “more pretty clothes- for much less money”, and so she decided to sew them herself. However, there was just one problem- she didn’t know how to sew! But, no problem, she just went to her nearest Singer Sewing Centre, and enrolled in their Three Free Lessons. “There the obliging sewing instructress showed her how easy and simple it is to sew- and save- the Singer way.” Now Mrs. Armstrong has become “quite the expert” and “does all her own sewing- on the modern Singer electric Mr. Armstrong gave her for her birthday”. Furthermore, “the Singer Sewing Centre in your town is always ready to help you. Go there for wardrobe ideas, for advice on a sewing problem, or for “short course” lessons in dressmaking or home decorating. All these services are free!” Well, I just want to pop over my local vintage Singer Sewing Centre now, don’t you?

what-mrs-graham-taught, canadian home journal 1941, the artyologist

This dress, above, is just perfection!

striped-blouse, canadian home journal 1941, butterick 1419 and butterick 1440, the artyologist

I love this striped blouse and suit from Butterick 1440.

what-they-will-wear, canadian home journal 1941, the artyologist

Here is what Margaret, Ailsa, Dorothy, and Peg Graham will wear.

orange-dress, canadian home journal 1941, butterick 1444 and 1451, the artyologist

Dorothy likes the “high surplice neckline” of Butterick 1444 and the “wide midriff belt” of 1451, above.

wardrobe spice, canadian home journal 1941, butterick 1407 and 1453, the artyologist

Ailsa “likes the shirred pockets” in this Butterick 1407 suit. Also pictured is Butterick 1453. On the other page, we are shown how to add some “spice’ to your outfit!

wardrobe-spice, canadian home journal, the artyologist

There will be “many pleasant uses for these important additions to the Spring costumes they are planning”.

butterick dresses, canadian home journal, butterick 1462 and butterick 1160, the artyologist

Margaret likes the “saddle shoulders in both the dress and the coat of this ensemble because they give a broad shoulder line”. Broad shoulders were definitely the thing in the 40’s! Butterick 1462 includes both the coat and the dress. And Peg, on the right, likes the “slim lines of this reefer which buttons up to a high collar” Butterick 1160 and 1465.

cape, canadian home journal 1941, butterick 1456, the artyologist

And lastly, my favourite is this ensemble with Butterick 1456. I love everything about this: the cape, the handbag, the cool folded hat. . .  the officer (haha just kidding!)

Which of the patterns from this issue of Canadian Home Journal do you like the best? Don’t you wish you could still order things from old magazines and catalogues, when you browse through them? Have you ever seen an issue of Canadian Home Journal before? And, have you picked out what you are going to wear for Easter yet?

A Fashion Moment McCall’s Treasury of Needlecraft: Evening Shawls

A Fashion Moment with Vintage McCall's Treasury of Needlecraft: New Year's Edition, The Artyologist

Happy New Years! Well, almost. In honour of the most glamorous time of the year, I thought it was a great opportunity to share these images from the McCall’s Treasury of Needlecraft, featuring some wonderful knitted and crocheted evening shawls and wraps.

Nowadays there seems to be a trend towards New Years parties where the guests are encouraged to wear pyjamas. This, Dear Readers is a tragedy. Not because pyjama parties aren’t loads of fun- they can be (although not my cup of tea), but because New Years is the most glitzy holiday of them all, and if you can’t wear a cocktail dress out on New Years, just really when are you going to wear it? So, I vote that this year, instead of continuing the trend towards casualness that our culture is embracing, if we are going out to celebrate, we instead don our most glamorous garments possible. Or, if you are staying in, your most glamorous housedress and robe 😉 To be honest, I am not going to be going anywhere on New Years Eve, so I’ll probably not be wearing anything very fancy that night. . .

Anyways, without further ado- some glamorous evening wear from the 1950’s!

Vintage McCall's Treasury of Needlecraft, evening shawls, The Artyologist

I love the cape-like look to the one on the left.

Vintage McCall's Treasury of Needlecraft, shawl, The Artyologist

This kind of looks like a table runner. . . but the rest of her outfit is glamorous, so I’ll forgive it. 🙂

Vintage McCall's Treasury of Needlecraft, new years evening shawls, The Artyologist

Vintage McCall's Treasury of Needlecraft, vintage evening wear, The Artyologist

Vintage McCall's Treasury of Needlecraft, evening shawls, The Artyologist

Vintage McCall's Treasury of Needlecraft, evening shawls, The Artyologist

Such a pretty zig zag pattern.

Vintage McCall's Treasury of Needlecraft, knit evening shawls, The Artyologist

Which of the evening shawls and shrugs is your favourite? I personally really like the first picture, with the yellow dress and sparkly jewellery.

I hope you all had a wonderful Christmas, and that you have a Happy (and glamorous) New Year celebration however you spend it!